Anybody can spend a couple of minutes working with an imaging software and change reality into another level - the professionals simply do it better and quicker. This was not so in the case of the film cameras and their negatives or transparencies. They could not be made to lie because the alteration was easily noticeable.
However, digital image and manipulation go hand in hand under the descriptive words of "digital enhancement," referring to improving the quality of the photograph through software such as Adobe Photoshop or Photopaint. With whatever it takes to do so.